Buyers Personas

In this blog, I've made my Buyers Persona for my Social media campaign, My documentary's target audience is 16+ but my Social media campaign is 12-18 as secondary target audience and primary 18+, both female and male.

I've targeted these age groups because i think from a young age its important to pick up these healthy habits so they are easily picked up and aware of from a young age, but my primary target audience is 18+ because i feel people who haven't had the chance to pick them up have time to do it now, i think as you get older you start to care more about weight, health etc more than when you were younger so its relevant to all age groups to open their eyes on what is good but as you get older you are more likely to get ill from your health, e.g., heart disease.

I've created a little diagram to show examples